the GMachine

¬ February 3, 2005 - 11:08pm.

GoogleGoogle. They've now taken over eBay as the biggest, publicly traded, online company. They just made profits of $204.1 million in 3 months. Their stocks are trading on average above $200/each, day-in-day-out.

Can the GMachine be stopped?

As the veteran Microsoft enters the already flooded search engine industry, and Google still being fresh and refreshing to most people, it raises the question: can the old supplant the new?
After investing hundreds of millions of dollars into search technology and marketing, Microsoft definitely considers this a battle which can be won. Granted, the spoils of the search engine market will never be completely in one victor's pocket... that is, unless there's such an allure to one that washes out the others - much like Google on Altavista and Excite@Home.

The key for all of the search engine players is innovation and appreciation. These companies are completely dependent on the users they so desperately need. Without users, there's no clicks... and without clicks, there's no quality advertisers... and without quality advertisers, well, there's Netscape.com

Appreciating their users by cultivating their collective ideas with new innovations in search technology is where success lies. I couldn't have cared less which search engine I used prior to GIS. That was what sold me.

But now they're all offering some form of image search (albeit MSN's is rather shoddy from what I've seen/heard).

So what's next?

There's Google News, and they've added Google Local with fast, accurate maps and all that important stuff...
But where to take it from here?

I'm no clairvoyant, but with Google indexing almost all the daily resources we so desperately think we need, it wouldn't surprise me in the least for them to release set-top boxes for real-time television searching - you type/tell it what you're looking for and it will display a list of currently airing shows, ranked by relevance of course.
Or maybe an all-in-one type product, much like their search devices, except for personal use - something that you can plug into your home network and fill with all sorts of random filler like receipts, grocery lists, addresses, recipes, etc. and then have all that information on hand for the next time you need it.
I'd buy it.
Not sure if I'd buy the accounting software offered to me via AdWords when I search my home GoogleBot for my biggest purchase of 2005 though... but a lot of people probably would.

Google, despite its cliché Floridian lustre, is a fighter. Google buys companies with the best of 'em. They create competition .

Best of all, almost all of it is so edible to the masses that you'd be hard pressed to find one tech-oriented person who doesn't admire or down right love Google.

A researcher's paradise, a college student's saviour, and an eCommerce store's greatest ally - The GMachine is definitely not going down without a fight.

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Dez Blanchfield (not verified) Says:
February 5, 2005 - 8:37pm

Well,

I can tell you that in my more than 20+ years ( lifetime
basically ) experience in computing and information
technology, that for my money, it's a clear cut case that
the first of any of the current players seeking to win the
search game, capable of offering commercial applications
wins, it's that simple.

Search is an interesting challenge, I've been playing with
it since 1994 myself with http://WebSearch.COM.AU and
http://WebSearch.CO.NZ and have learned a lot in the
process.

But the next big thing in computing is going to be the
transition from individual applications running in single
instance modes like finacial packages, transaction gateways,
reporting systems, databases et al, to solutions capable of
providing cluster / grid like "utility computing" models for
the same application needs.

The point here really is that there are now more and more
dollars being poured into building very very large scale
compute clusters, and each generation of these compute
clusters are being designed with a more and more generic
architecure.

The are essentially being designed to be capable of multiple
applications, so search of course is the prime for the likes
of Google, but Yahoo has of course now proven that you can
take a bunch of comodity pc hardware, drop FreeBSD on it,
fine tune the network architecture, and run directory
services, search services, and generic text adverising
services, and on top of that Yahoo's now proven that their
compute cluster can cope with running domain name
registrations, online shops, shared virtual hosting of web
sites, and then there's their new services and web mail for
god sake! Dont' forget that Yahoo's now doing their best to
merge all the technolgoies from their Overture, Altavista,
Alltheweb aka FAST, and my all time favourite, Inktomi and
it's infoseek selloff UltraSEEK - and the more of that they
can consolodate into a single compute resource the faster
and cheaper and simpler it will be for Yahoo to maintain and
scale.

Microsoft of course is trying to be as smart, but I suspect
that they are so focussed on trying to just keep eyeballs
that they will make all the same toe stubbing stumbles that
new entrants to the search game make, and build a big search
cluster solution and then try to tack on the sides all the
other smarts for spelling, keywords, keyword clustering,
ads, news, sport, weather, and I see that their own Encarta
made an appearance on Search.MSN's tools list too, nice one!
What about all the CDROM based Music, Sports, History, and
god konws what other digital resources they have created in
the past decade that they can load onto that search cluster
to make availble, to breathe new life into old content!
That's very neat, I like recycled content, and I hate waste!

So what will the next apps be, well that's the sixty billion
dollar question really.

One of them will be Peer-to-peer (P2P) systems. P2P systems
of course by definition characterized by decentral-ized
control, large-scale and extreme dynamism of their
environment. Developing applications that can cope with
these characteristics requires a paradigm shift that puts
adaptation, resilience and self-organization as primary
concerns.

There's also Complex adaptive systems (CAS), P2P
architectures make use of CAS. CAS architectures are
commonly used to explain the behavior of many biological and
social systems, could be an appropriate response to these
requirements. In order to pursue these ideas, this paper
presents Messor, a decentralized load-balancing algorithm
based on techniques such as multi-agent systems drawn from
CAS. A novel P2P grid computing system has been designed
using the Messor algorithm, allowing arbitrary users to
initiate computational tasks.

There's the new buzword of the heavy iron builders, Sun,
IBM, HP, SGI, and that is Grid Networks, or Grid Computing.

Grid networking, as a concept, is not new. What is
relatively new is the current transition of grid networking
(or "grid computing") from research and development to more
significant commercial vertical markets. Watch this space,
as it's going to be the underlying core of the network per
se.

Sun for example currently lives by the vision of grid
networking and the pragmatic evolution in reaching that
vision. Sun recently launched a whole new cluster of some
13,000+ cpu compute resouce, selling on demand utility
computing like access to Sun's next big thing. The
architecture of a grid and the technologies and standards
that define the architecture. In addition, I beleive Grid
Technology will in the immediate future, describe the market
landscape and associated taxonomy while serving an immediate
need for heavy iron makers to move kit, even if they end up
being the market themselves per se, and their clients the
end user in an isp stype "usage basis". Grid Technologies
will deliver what has to date been a buzz word container for
the association between grid deployments and the underlying
network layer.

The Sun N1 Grid Engine is already on the shelf - as a
commercially avaliable solution, and according to Sun, it's
in the market and being used.

This product (formerly the Sun ONE Grid Engine) is a
distributed management product that optimizes utilization of
software and hardware resources. It finds a pool of idle
resources and harnesses it productively, so an organization
gets as much as five to ten times the usable power out of
systems on the network.

If we were to take a step back now and look again at the
apparently 110,000+ node Google compute resource, reproted
to exist in more than one data centre around the USA and
possibly the world, and then look at the beast that is the
Yahoo compute resource, from their USA based core clusters,
through to their globally distributed regional nodes, such
as one they host in Sydeny which in itself is a big purple
wire cage full of racks of systems on what has to be pretty
smart network, add to the Yahoo compute resources the
additional infrastrucutre of Inktomi, Altavista, FAST's
Alltheweb, and the the global resources of Overture, phew,
that's big, powerful and frankly scary!

If you took those resources, applied some consumer level
apps ( other than the current web lay or email layer type
services they already sell ), such as distributed storage,
distributed database, distributed application hosting and
serving, then you start to get an idea of just what a gold
mine these guys are sitting on. And don't think they are not
aware of this fact. Google's rather sad claim to have the
world's largest pool of PhD's are not just sitting around
playing Mahjong or Go - they are trying to work out how to
take all those unused clock cycles and make them used and
paid for!

Nirvana has to be a 99% utilisation of every compute cycle,
with a utility metre clocking the use and billing for it.

Imagine if you can the Overture or Goodle AdWords of compute
resource billing, you get and email saying "Thankyou for
your 135,834,543 years of compute time calculating the
amortization rates for year 2005 - 2007 automobile
warranties on 4x4's driven by females betwen the ages of 18
and 32, please find attached a PDF invoice for $379.00
including Tax" * hee hee * - shit, the brains trusts at IBM,
Sun, Yahoo, Google et al must really have trouble sleeping
at night just dreaming about this sort of thing!

I know I do, and I'm no PhD!

Cheers,

Dez


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Chief Executive Officer
Cradle Technologies Corporation

I.T. Professional Services | Hosting Solutions Provider

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February 5, 2005 - 12:21am

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Amin (not verified) Says:
February 4, 2005 - 11:17pm

I wouldn't go to msn to do search, it just doesn't feel the same at all compared when searching with google. MS can emulate google interface because of the negative repercussion as being the copy cat, it had already faced that with Windows product line.

Secondly, for the location ease, i bet if it defaults to msn.com with pre-installed browser bar, another round of anti-trust lawsuits will arrive which is why don't think MS will ever win

Anonymous (not verified) Says:
February 4, 2005 - 9:43pm

Wow. You are all nuts. Have you even tried the new Microsft Search? You're all working from the position that "Google owns the market", "Microsoft is a marketing machine" and "Microsoft will never make a product better then Google". Well, let me be the first to say ... "They Did" and "Given time, They will beat Google". Why do I say that?
1. The engine is completely parallel in terms of quality. Further, I would say in general search, it may even surpass Google because it is more precise.

2. For those people who want to play with their own search mix, MSN Search does that .. Goggle doesn't.

3. Google currently owns about 60% of the marketplace. The odds of supassing it are not very high seeing as MSN incoroporates search in all of its' sites, as well as integration in the browser. MArkeitng will tell people that this is a good search engine. Ease of location to use will propell MSN to gain more and more market share

4. As Holt noted above, Google is focused on search. I'd say this this statement is bogus because even he talks about the "Google Browser". I've also heard of the "Google Messenger". Have you not heard of "Gmail"? Google is obviously expanding, moving beyond search, and that's where they'll get their toes stomped on. Every time they expand, MSN will expand with them, except with more money, more programmers, and a lot better marketing.

5. Holt talks about GBUY as a possible selling engine. I guess he's not familliar with Froogle, their answer to eBay. Maybe it's because that part FAILED. The engine and the technology was great, but Google trying to expand into markets they don't have the specialization and focus to succeed in will in turn fail.

The next time you want to do research, please do it well. Leaving out key items such as the fact gmail hasn't figured out how to conquor spam yet, is leading me to belieave that you ... sir ... are simply being paid by Google to promote their products. If this is the case, please start your articles and responses as "this is an advertisement".

IF that isn't the case, then really ... be fair in your analysis and be able to look at the whole picture.

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