Google. They've now taken over eBay as the biggest, publicly traded, online company. They just made profits of $204.1 million in 3 months. Their stocks are trading on average above $200/each, day-in-day-out.
As the veteran Microsoft enters the already flooded search engine industry, and Google still being fresh and refreshing to most people, it raises the question: can the old supplant the new?
After investing hundreds of millions of dollars into search technology and marketing, Microsoft definitely considers this a battle which can be won. Granted, the spoils of the search engine market will never be completely in one victor's pocket... that is, unless there's such an allure to one that washes out the others - much like Google on Altavista and Excite@Home.
The key for all of the search engine players is innovation and appreciation. These companies are completely dependent on the users they so desperately need. Without users, there's no clicks... and without clicks, there's no quality advertisers... and without quality advertisers, well, there's Netscape.com
Appreciating their users by cultivating their collective ideas with new innovations in search technology is where success lies. I couldn't have cared less which search engine I used prior to GIS. That was what sold me.
But now they're all offering some form of image search (albeit MSN's is rather shoddy from what I've seen/heard).
So what's next?
There's Google News, and they've added Google Local with fast, accurate maps and all that important stuff...
But where to take it from here?
I'm no clairvoyant, but with Google indexing almost all the daily resources we so desperately think we need, it wouldn't surprise me in the least for them to release set-top boxes for real-time television searching - you type/tell it what you're looking for and it will display a list of currently airing shows, ranked by relevance of course.
Or maybe an all-in-one type product, much like their search devices, except for personal use - something that you can plug into your home network and fill with all sorts of random filler like receipts, grocery lists, addresses, recipes, etc. and then have all that information on hand for the next time you need it.
I'd buy it.
Not sure if I'd buy the accounting software offered to me via AdWords when I search my home GoogleBot for my biggest purchase of 2005 though... but a lot of people probably would.
Google, despite its cliché Floridian lustre, is a fighter. Google buys companies with the best of 'em. They create competition .
Best of all, almost all of it is so edible to the masses that you'd be hard pressed to find one tech-oriented person who doesn't admire or down right love Google.
A researcher's paradise, a college student's saviour, and an eCommerce store's greatest ally - The GMachine is definitely not going down without a fight.